Jack Link's Titles Up

by Major League Fishing Communications

TULSA, Okla. – Jack Link’s Beef Jerky and its signature Sasquatch brand icon will be leading fixtures at Major League Fishing events for the next three years, both the league and company announced today.

Jack Link’s, the No. 1 U.S. meat snack brand and the fastest-growing meat snack manufacturer worldwide, already served as title sponsor during Major League Fishing’s first event, the Challenge Cup, which is now airing on Outdoor Channel Thursdays at 9 p.m. ET and Saturdays at 4 p.m. ET.

“Major League Fishing is definitely the Wild Side of competitive fishing! We see something groundbreaking and exciting, and we think people will love where Major League Fishing is taking the sport,” said Jeff LeFever, Jack Link’s Beef Jerky’s director of marketing. “Being a part of this competition is another way Jack Link’s is helping people Feed Their Wild Side.”

Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel, America’s Leader In Outdoor TV. Major League Fishing produces made-for-television bass fishing events that offer an innovative format that allows competitors to weigh all “score-able bass” they catch and compete with leader boards in their boats.

The companies said today that Jack Link’s Beef Jerky’s sponsorship will continue through at least 2014.

The Challenge Cup took place November 6-11, 2011, on Lake Amistad near Del Rio, Texas. The event debuted Major League Fishing’s innovative format that enables anglers to compete with no limit on the number of legal fish they can catch and weigh. Competitors were barred from utilizing both stored, user-generated GPS waypoints and were allowed no practice time. The anglers also were equipped with real-time leader boards in their boats.

Major League Fishing Commissioner Don Rucks said Jack Link’s Beef Jerky has been tremendously supportive and the league couldn’t be more delighted to welcome Jack Link’s for the coming years.

“Jack Link’s Beef Jerky is an outstanding company, and we believe that Major League Fishing is a perfect outlet to help Jack Link’s reach an appreciative audience. We hope this partnership will last for many years,” Rucks said.

Jack Link’s joins an impressive list of non-endemic sponsors. Busch Beer, GEICO, Scotts and OPTIMA Batteries have also announced their sponsorship of Major League Fishing.

The Challenge Cup can be seen each week through the end of June on Outdoor Channel. An expanded version of the Challenge Cup can be seen on ADVANCE CAST. ADVANCE CAST is the league’s online Pay-Per-View outlet and offers webisodes that feature an additional hour of coverage and heavier emphasis on in-game angler analysis and on-the-water action.

About Jack Link’s Beef Jerky – Feed Your Wild Side

Headquartered in Minong, Wis., Jack Link’s is the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust. Jack Link’s offers more than 100 premium meat snack products at retail outlets in more than 40 countries. In addition to its premium products, Jack Link’s is known for its iconic Messin’ With Sasquatch advertising campaign, which has achieved nearly cult-like status. The commercials feature pranksters playing sophomoric pranks on an unsuspecting Sasquatch. For more information, please visit: www.jacklinks.com.

About Major League Fishing

Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel. For more information about the new game, with new rules and no limits, visit: www.majorleaguefishing.com.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s Leader In Outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.