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Published: July 11, 2012

BASSIN' Named Official Magazine
of Jack Link's Major League Fishing

BIXBY, Okla. – BASSIN’ has been named the official magazine of Jack Link’s Major League Fishing, the magazine and the league announced today.

BASSIN’, a six-times yearly publication that offers fishing tips, feature stories and industry news, will offer content provided by Major League Fishing in addition to its staff-generated stories and reports. The Bixby, Okla.-based, magazine also will sponsor portions of upcoming Major League Fishing telecasts.

“I believe Major League Fishing is going to revolutionize tournament fishing,” said BASSIN’ Publisher Brad Uhl. “Major League Fishing is based on a great concept, and the league is executing that concept extremely well. We are delighted to be entering into this venture with Major League Fishing.”

Major League Fishing is a partnership between Outdoor Channel, America’s Leader in Outdoor TV, and many of the world’s best-known and most accomplished anglers. The league produces, high-intensity, made-for-television bass fishing events that utilize an innovative, new format.

The league’s first event, the Challenge Cup, was held on Lake Amistad and recently completed 13-week run on Outdoor Channel. The format calls for competition that includes 24 of the world’s top anglers. The anglers are not allowed to practice events, cannot compete with pre-determined GPS waypoints and are limited to fishing on designated sections of the lake disclosed to them shortly before each day’s competition rounds begin. Each day’s action serves as an elimination round.

The anglers’ boats are equipped with real-time leader boards. Boat judges, accompanying all anglers, administer penalties and score every legal fish as soon as they are caught. After the weight of each catch is recorded, bass are released back into the lake.

Major League Fishing will film two events in 2012. The first will be televised during the first quarter of 2013. An extended Internet pay-per-view version also will be available.

“We believe this is a partnership that will offer many benefits to the bass-fishing community,” said Major League Fishing Commissioner Don Rucks. “We’re extremely pleased to be working with BASSIN’ to offer fresh content to people who love and appreciate what both BASSIN’ and Major League Fishing are contributing to the fishing community.”

About BASSIN’ Magazine
Bassin’ Magazine is a Bixby, Okla.-based, publication that is published six times a year and offers fishing tips, feature stories and industry news. You can read more about Bassin’ by visiting the magazine’s web site at

About Jack Link’s Major League Fishing
Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel. Jack Link’s is the organization’s sponsor. For more information about the new game, with new rules and no limits, visit:

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s Leader In Outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit