News

YETI Joins Impressive Sponsor List

by Major League Fishing Communications

TULSA, Okla. – Jack Link’s Major League Fishing® announced today that YETI® Coolers – makers of high-quality ice chests – is joining the impressive list of league sponsors.

“YETI Coolers is a natural fit for Major League Fishing, and we welcome the sponsorship and support of this terrific company,” said league Commissioner Don Rucks. “YETI Coolers makes a product that many of our anglers and fans love, and we’re delighted to welcome the company to Major League Fishing.”

Now entering its second season, Major League Fishing is a partnership between Outdoor Channel and 24 of the world’s best anglers. The league features made-for-television bass fishing events designed to bring high-level challenges to participants and entertainment, as well as insight, to audiences.

Major League Fishing is filming two events this year. The first, the General Tire Summit Cup, will be televised in its entirety beginning on January 1, 2013, on Outdoor Channel, America’s leader in outdoor TV. The Summit Cup’s Championship Round will be broadcast on NBC February 9. The league also offers an extended pay-per-view option – Extended Cast – which will be available shortly after the television broadcasts.

YETI Coolers is one of the nation’s most popular names in ice chests. YETI products are designed mainly for outdoor activities, such as fishing, hunting, camping, boating and rafting.

“We have seen the excitement that Major League Fishing brings not only to fishing fans, but to all sports fans who appreciate seeing professional competition on a truly personal level,” said YETI Coolers President and Co-Founder Ryan Seiders. “In Major League Fishing, we see a fresh avenue for brand awareness and to display our high-quality products to outdoor sports fans across the nation.”

Major League Fishing offers made-for-television events that utilize an innovative format. In league competition, anglers can weigh all the score-able bass that they catch. The bass are immediately weighed after they are caught, then released back into the water. Anglers know where they rank in the standings at all times via real-time leader boards in their boats. The competitors are not allowed to practice before events and know the destination events only two days prior to the start.

About YETI® Coolers
Founded in 2005, YETI Coolers specializes in manufacturing the finest premium coolers available. Their products are designed to outlast and outperform any other, providing the ultimate in ice retention across a wide range of uses, including hunting, fishing, camping, boating, tailgating, rafting, catering, and commercial cooking. For more information and to see the entire YETI Cooler product line, visit www.yeticoolers.com.

About Jack Link’s Major League Fishing
Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel. Jack Link’s is the organization’s title sponsor. For more information about the new game, with new rules and no limits, visit www.majorleaguefishing.com. Follow us on Twitter and on Facebook.

About Outdoor Channel
Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America’s leader in outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel reaches 38 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 45 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband, mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter and on Facebook, and download our iPhone and iPad app.

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, visit www.outdoorchannel.com.