News

The 'King' to Support the Majors

by Major League Fishing Communications

Jack Link’s Major League Fishing announced today that Strike King Lure Company has become a league sponsor for the 2013 season.

Strike King, based in Collierville, Tenn., is one of the top lure companies in the United States, offering a wide variety of freshwater baits and other products.

“We welcome Strike King to Major League Fishing. This is a top-notch company that has been great for the fishing industry for more than 40 years. We are pleased to have them as a partner,” said Major League Fishing General Manager Jim Wilburn.

“We believe Strike King is a natural fit for Major League Fishing because several of our outstanding anglers are sponsored by them,” Wilburn added.

Major League Fishing anglers Denny Brauer, Mark Davis, Shaw Grigsby, Greg Hackney and Kevin VanDam are sponsored individually by Strike King.

“Major League Fishing is adding a new dimension to the professional fishing industry, and Strike King is pleased to be a partner with the league and the outstanding group of anglers that are participating. The format is truly exciting, and I think the more sports fans around the country see of Major League Fishing, the more they’re going to appreciate it,” said Strike King President John Barns.

Major League Fishing is a partnership between Outdoor Channel and 24 of the world’s best anglers. The league features made-for-television bass fishing events designed to bring high-level challenges to participants and entertainment, as well as insight, to audiences.

Major League Fishing’s next event - The General Tire Summit Cup - was filmed August 27 through September 1 on Chautauqua Lake in Western New York and will begin airing on Thursday, January 3, 2012, at 9 p.m. ET/8 p.m. CT on Outdoor Channel.

The Summit Cup will air six times per week during the first quarter of 2013 on Outdoor Channel, America’s Leader In Outdoor TV. The Championship Round also will air on February 9 at 1 p.m. ET/Noon CT on the NBC network. Subsequent to its airing on NBC, the championship round will re-air on Outdoor Channel the following week.

Major League Fishing’s made-for-television events utilize a format that allows anglers to weigh all the score-able bass that they catch. The bass are immediately weighed after they are caught, then released back into the water. Anglers know where they rank in the standings at all times via real-time leader boards in their boats. The competitors are not allowed to practice before events and knew the Chautauqua Lake destination only two days prior to the start of the Summit Cup.

Strike King Lure Company
Strike King Lure Company has been gearing up fishermen for more than 40 years with a wide selection of fresh & saltwater fishing lures for both largemouth and smallmouth bass, catfish, panfish, redfish, speckled trout and many others. For more information on Strike King, visit www.strikeking.com.

About Jack Link’s Major League Fishing
Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel. Jack Link’s is the organization’s title sponsor. For more information about the new game, with new rules and no limits, visit www.majorleaguefishing.com. Follow us on Twitter and on Facebook.

About Outdoor Channel
Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America’s leader in outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel reaches 38.6 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband, mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter and on Facebook, and download our iPhone and iPad app.

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, visit www.outdoorchannel.com.