BogaGrip Announces Sponsorship

by Major League Fishing Communications

TULSA, Okla. – Eastaboga Tackle Manufacturing, the producer of BogaGrip scales, today announced its sponsorship of Major League Fishing, a partnership between 24 of the world’s best anglers and Outdoor Channel, America’s Leader in Outdoor TV.

Gary Alldredge, part owner and spokesman for Eastaboga Tackle, credits Major League Fishing with creating an “exciting and environmentally responsible” tournament format that he believes fishing fans across the country will embrace.

“The BogaGrip is the perfect tool for Major League Fishing, and we are delighted to have been involved early with what the league is doing,” Allredge said.

“It is rewarding for us to see these great anglers catch bass, weigh them on a BogaGrip, then return the fish back to their natural environment,” Allredge said. “We believe this format is great for the sport, and we hope it’s going to be around for a long time.”

Major League Fishing’s first event, the Challenge Cup, was filmed in November on Lake Amistad. The league employs an “immediate catch and release” system, where anglers use a BogaGrip to weigh each legal bass they catch while on the water. The weight from the BogaGrip is recorded by a boat official, and the bass are then returned to the water.

“It’s a fantastic system. The whole process is done in something like 15 seconds. The BogaGrips work beautifully,” said Major League Fishing angler Gary Klein.

The Challenge Cup can be seen on ADVANCE CAST, a series of seven Pay-Per-View webisodes which are now available at www.majorleaguefishing.com/advancecast/. The ADVANCE CAST total-event BassPass costs $17.94, with individual episodes available for $2.99 each. The seven-event BassPass package features a “free” week.

BogaGrip joins an impressive list of Major League Fishing sponsors that includes: Bass Pro Shops/Nitro, GEICO, Busch Beer, OPTIMA Batteries, Mercury/Motorguide, Quantum, BassCat, Lowrance and Advantage Baits.

About BogaGrip

The BogaGrip, produced by Alabama-based Eastaboga Tackle Mfg. Co., Inc. is the original time-tested, saltwater-tough, fish-landing, handling, and weighing tool. It is designed for the sport fisherman who practices catch and release. The BogaGrip’s accurate and durable scales have been used to certify the weight of more than 2,100 IGFA World Record fish. For more information, please visit: www.eastabogatackle.com.

About Major League Fishing

Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel. For more information about the new game, with new rules and no limits, visit: www.majorleaguefishing.com.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s Leader In Outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and Cable Cam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.