Outdoor Channel's 'Major League Fishing' Delivers Impressive First Quarter Audience
MLF and MLF All Angles also helps propel World Fishing Network first quarter gains
May 9, 2018
DENVER – Outdoor Channel’s Major League Fishing and Major League Fishing All Angles helped the network deliver impressive audience ratings during the first quarter of 2018. The shows lead the network and ranked as the No. 1 and No. 2 regularly-scheduled series during Q1 2018, respectively. Major League Fishing continues to increase its audience delivery on Outdoor Channel as it gained +8 percent increase in households and +22 percent increase among Men 25-54 from one year ago.
Major League Fishing also helped propel World Fishing Network to an impressive first quarter of the year in audience average, as well as all dayparts including: weekday daytime, fringe, primetime and weekends. Major League Fishing delivered seven of the top 10 telecasts on the network and was WFN’s top-rated telecast for 11 straight weeks during the quarter. World Fishing Network’s 1Q success included ratings and audience upticks of +7 percent in weekday daytime; +19 percent in fringe; +21 percent in primetime and +16 percent on the weekend.
“Major League Fishing’s unique format has elevated the excitement of bass fishing and is revolutionizing the sport,” Outdoor Sportsman Group President and CEO, Jim Liberatore said. “This revolution is changing the way people enjoy bass fishing events and certainly has captured the passions of our audiences.”
“This year, like last year, we helped Outdoor Channel have significant ratings success in the first quarter of the year with our top programming: Major League Fishing,” said Major League Fishing General Manager, Jim Wilburn. “It is also nice to see our sister channel World Fishing Network garner ratings and audience success as a result of our programming. We couldn’t be happier and more privileged to be able to bring viewers the great sport of fishing week-in and week-out on our Outdoor Sportsman Group Networks.”
About Major League Fishing: Developed through a joint effort between Outdoor Channel and two dozen premier bass fishing anglers in 2011, Major League Fishing brings the high-intensity sport of competitive bass fishing into America's living rooms in the form of riveting two-hour TV episodes. Twenty-four world-class anglers are filmed over the course of a six-day event. The show captures their efforts as they utilize a demanding format that allows them to weigh all the "scorable bass" they catch. Unlike other competitive fishing events, live leaderboards in the boats allow anglers to know their standings at all times. For more information about the game, visit www.majorleaguefishing.com and follow Major League Fishing on Twitter, Instagram and on Facebook.
About World Fishing Network: World Fishing Network is North America’s only television network, online and mobile platform dedicated exclusively to fishing and outdoor enthusiasts with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. Available to cable, satellite and telco subscribers throughout the United States, Canada and the Caribbean, our lineup includes a selection of the best North American and international series and the most diverse species coverage of any TV channel hosted by some of the top anglers from North America and across the globe. For more information, please visitWorldFishingNetwork.com and follow us at Facebook and Twitter. #MyOutdoorTV
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 15 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, and 19 top websites, including BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 |Tom.Caraccioli@OutdoorSG.com